Turn your story into growth.

We help B2B companies shape positioning grounded in buyer truth, market research, and analyst insight, then turn that story into product marketing that drives growth.

Find your story

What’s it like to work
with True North

Straight from Founders, Product Managers and GTM leads

who turned "we're not saying it right” into "this is exactly it.”

Straight from Founders, Product Managers and GTM leads who turned "we're not saying it right” into "this is exactly it.”

Martin Kievit
Founder & CEO, Greenvoltis
“Elina and her team were instrumental in our product launch. Smart, fast, creative, and just the right kind of pressure to keep things moving. I would recommend True North without a doubt.”
Benedek Herman
Founder & CEO, Voovo
“Super organized, packed with ideas, and brilliant with AI. Transparent about expectations and outcomes. Just a great product marketer.”
Shauna Dowling
Sr Product Manager, Autodesk
"Elina brings a lot of expertise paired with strong experience.
Go with strong opinions held loosely, be open to conversations on improvements with tried and tested methods"
Yiorgos Nikoletakis
Founder & CEO, 100mentors
"If you’re a founder or product leader seeking not just product marketing advice, but someone who will embed with your team, amplify your message, and build with urgency and heart, look no further."
Meg Kendall
Head of Strategy,The Climate Hub
“A product marketing powerhouse. Sharp thinking, deep expertise, and a talent for turning scattered ideas into a story that lands.”

From pre-seed to Series C:
€110M+ raised by companies we’ve worked with.

The Problem

A muddy story makes everything harder.

Buyers don’t

get it

Your product is strong, but the

story is fuzzy.

Your GTM feels disconnected

The website wanders.

Launches wobble.

Teams tell different stories.

You’re guessing too much

Weak messages stay live when buyer and market truth never makes it back into the room.

Then you don’t have a product problem.
You have a positioning problem.

A clear positioning strategy requires alignment on three key questions:

what problem are we solving, who are we solving it for, and why would they choose us over others.

Then you don’t have

a product problem.
You have a positioning problem.

The Solution

Fix the story.
Then put it to work.

Messaging is more than words, it’s the strategy behind your growth.

Story Foundations

Clarify positioning, messaging, and website story.

Launch & Enablement

Give launches, sales, and customers one clear narrative.

Market Truth

Use win-loss and analyst insight to sharpen the story over time.

Sharpen your story

Before / After

From fuzzy to focused.

What changes with
True North?

When the story gets sharper, everything downstream gets easier. The canvas spells out the payoff: clearer websites, stronger launches, better sales storytelling, less guesswork, and senior PMM help without rushing into another hire.

Without True North

Your message changes every meeting.

Your homepage pulls weakly.

Launches feel messy.

Sales improvises.

You know you need product marketing help, but not another full-time hire yet.

With True North PMM

Buyers get what you do fast.

Your website makes the first click count.

Launches land with one clear story.

Sales and customer teams speak the same language.

You get senior PMM firepower without the FTE.

Train your team

Build the story. Build the muscle.

Build the story.
Build the muscle

Join a True North PMM workshop to build a sharp internal Product Marketing function, covering positioning, GTM strategy, competitive intelligence, and website messaging.

This workshop is your hands-on playbook for building a sharp internal PMM function, from positioning to GTM to competitor intelligence and beyond.

What your team walks away with

Strengthen website messaging
Teach your team how to turn positioning into a website story that buyers get fast.
Launch with confidence
Give your team a repeatable way to build launch messaging, align stakeholders, and ship with less chaos.
Build better enablement
Help your team create stronger sales and customer messaging that actually gets used.
Launch a win-loss program
Equip your team to run interviews, spot patterns, and turn buyer truth into better GTM decisions
Run analyst relations smarter
Team your team how to prep for briefings, sharpen the analyst story, and turn feedback into action

Book a workshop

We don't shout.
We help you speak with purpose.

Led by the calm force behind clear positioning, messaging that converts, and go-to-market moves that drive real traction, True North PMM grounds every engagement in understanding buyer intention, aligning messaging and product positioning with the true motivations and purpose behind buyer decisions

Meet your PMM partner

What our partners loved

Martin Kievit

Founder & CEO,

Greenvoltis

“Elina and her team were instrumental in our product launch. Smart, fast, creative, and just the right kind of pressure to keep things moving. I would recommend True North without a doubt.”

Meg Kendall

Head of Strategy,

The Climate Hub

“A product marketing powerhouse. Sharp thinking, deep expertise, and a talent for turning scattered ideas into a story that lands.”

Ali Hosseini

Sr Product Manager,

Swat.io

“We worked on launching an AI feature for our monitoring dashboard. Their strategic positioning and clear messaging helped drive adoption and made the value of the feature instantly clear to users.”

Fabio Manfreda

Sr Project Manager,

Prewave

"True North brings clarity, structure, and a deep understanding of strategy. Always sharp, fast, and one step ahead...Their ability to quickly grasp our business & tailor guidance to our needs stood out. It felt like a true partnership, not just a consultancy."

Yannis Kourtis

Sr Product Designer,

Welcome Pickups

“Elina's deep expertise means she understands exactly what actions will drive the most impact... Collaborating with her is both reassuring and energizing."

Benedek Herman

Founder & CEO,

Voovo

“Super organized, packed with ideas, and brilliant with AI. Transparent about expectations and outcomes. Just a great product marketer.”

Alexander Porsch

Managing Director,

Nexphase

“Elina has a unique ability to listen to various stakeholders, and synthesize their perspectives into a cohesive and powerful story."

Hubert Kucharski

Chief Commercial Officer, raicoon

“We worked on AI product launches. The experience was constructive, results-driven, and out-of-the-box. If you're looking for the right marketing team to launch an AI product, here it is.”

Schulaxshan A.

Sales Team Lead,

Optimuse

“We worked on solution pages. Very comfortable to work with. Very reliable and always an open ear for feedback. Definitely worth it. The service and knowledge the team brings is exceptional.”

Yiorgos Nikoletakis

Founder & CEO,

100mentors

"If you’re a founder or product leader seeking not just product marketing advice, but someone who will embed with your team, amplify your message, and build with urgency and heart, look no further."